Strategic advice and investment, from a founder with three exits.

Three moments where I step in

Preparing to exit: You want to sell in 12-24 months. I make the numbers reliable, organise the team, improve sales and stay with you through preparation and buyer discussions. Preparing to raise: You are preparing a €1M-€5M raise. I make the commercial plan credible, structure the case and sit beside you in the meetings. Invest alongside you: On projects I believe in, I invest and stay available to the founder on strategy, sales and numbers.

Four steps. No detours.

First conversation

30 minutes to understand the problem, check that I can help and define the next step.

Strategic Diagnostic

2-3 weeks in the business. Priorities, expected gain and a 6-12 month action plan. 0.5% of prior-year revenue, floor €7,500, cap €25,000. Deducted from month one if we continue together within 60 days.

Execution

I work with the team. Every week: actions, tests, numbers, decisions and next steps, all documented.

Outcome

Sale completed or funding secured. The outcome fee applies only when that happens.

Advisory terms

€1,000 / day worked. Minimum 3 days / month. Maximum 12 days / month. 6 months minimum, renewable. Exit: 3% on first €5M of deal value; 2% on the €5M-€15M tranche; 1.5% above €15M Capital raise: 5% on first €1M; 4% on €1M-€3M tranche; 3% above €3M 0.5% of prior-year revenue. Floor €7,500. Cap €25,000. 2-3 weeks delivery. Fully deducted from month 1 of mandate if we sign within 60 days. Otherwise yours to keep. The report alone is actionable.

Honest answers to honest questions.

Why daily rate instead of monthly retainer? Because you pay for work actually done. The pace follows the problem, with a clear written update every week. Why is the diagnostic priced on my revenue? Because the work scales with company size. A €2M business has less to dig through than a €15M one. Floor and cap keep it fair both ways. Can we do equity instead of success fees? Sometimes. For companies I deeply believe in and where cash is tight, I'll consider a reduced day rate plus a small vested equity slice (0.5%-1.5% over 24 months). Where do you work? From Dakar and Brussels. Clients in Western Europe and West Africa, mainly Senegal. Most of my exits and roles were multi-country.